Technology in Motion: Samsung Activation at the Airport
Technology in Motion: Samsung Activation at the Airport
Duration
2 months
Duration
2 months
CLIENT
Samsung
CLIENT
Samsung
Design de Stand
Design de Stand
Implementação
Implementação
Logistics
Logistics
PROJECT OVERVIEW
PROJECT OVERVIEW
Samsung invested in a brand activation within an airport setting to strengthen its presence amongst a global, in-transit audience. The objective was to create an immersive brand experience that showcased its latest products in an unexpected context with a high flow of people.
Samsung invested in a brand activation within an airport setting to strengthen its presence amongst a global, in-transit audience. The objective was to create an immersive brand experience that showcased its latest products in an unexpected context with a high flow of people.
The Challenge
The Challenge
Activating a brand in an airport requires creativity, fluidity, and attention to detail. The challenge was to transform a transient area into a point of attraction—with visual impact and functionality—while respecting all the technical and operational requirements of a highly regulated public space.
Activating a brand in an airport requires creativity, fluidity, and attention to detail. The challenge was to transform a transient area into a point of attraction—with visual impact and functionality—while respecting all the technical and operational requirements of a highly regulated public space.
WHAT WE DID
WHAT WE DID
PLM developed a modern and captivating structure, designed to capture the attention of travellers in a short amount of time. With the integration of technology, interactive displays, and product demonstration zones, the booth offered a quick yet effective experience, in tune with the airport's pace. The result was a dynamic, visually appealing space perfectly integrated into the environment, which met Samsung's objectives for brand recognition, interaction, and product presentation in an innovative format.
PLM developed a modern and captivating structure, designed to capture the attention of travellers in a short amount of time. With the integration of technology, interactive displays, and product demonstration zones, the booth offered a quick yet effective experience, in tune with the airport's pace. The result was a dynamic, visually appealing space perfectly integrated into the environment, which met Samsung's objectives for brand recognition, interaction, and product presentation in an innovative format.
"We managed to effectively showcase all our strengths in one place, with 100% efficiency. An excellent job."
"We managed to effectively showcase all our strengths in one place, with 100% efficiency. An excellent job."
Samsung
Samsung
Marketing Team
Marketing Team
