Technology in the Spotlight at Rock in Rio with OPPO
Technology in the Spotlight at Rock in Rio with OPPO
Duration
2 Weeks
Duration
2 Weeks
CLIENT
OPPO
CLIENT
OPPO
Design de Stand
Design de Stand
Implementação
Implementação
Logistics
Logistics
PROJECT OVERVIEW
PROJECT OVERVIEW
OPPO's presence at Rock in Rio Lisbon aimed to strengthen the brand's connection with a young, urban, and digitally connected audience. Through a booth designed to create memorable experiences, the brand sought to showcase its technological equipment and increase its recognition among thousands of festival visitors.
OPPO's presence at Rock in Rio Lisbon aimed to strengthen the brand's connection with a young, urban, and digitally connected audience. Through a booth designed to create memorable experiences, the brand sought to showcase its technological equipment and increase its recognition among thousands of festival visitors.
The Challenge
The Challenge
At one of the world's largest music festivals, surrounded by activations from major brands, the challenge was to create an original and dynamic space that could capture attention and engage the audience in a competitive and visually saturated environment. The solution needed to balance technology, creativity, and fluidity in the visitor experience.
At one of the world's largest music festivals, surrounded by activations from major brands, the challenge was to create an original and dynamic space that could capture attention and engage the audience in a competitive and visually saturated environment. The solution needed to balance technology, creativity, and fluidity in the visitor experience.
WHAT WE DID
WHAT WE DID
PLM was responsible for the entire project development, from creative conception to assembly and on-site supervision. We created a vibrant and immersive activation space, featuring an appealing design and interactive areas that invited experimentation with OPPO products. Digital elements, photographic experiences, and shareable content on social media amplified the brand's impact at the event. The result was a remarkable booth with high footfall, perfectly meeting OPPO's objectives for visibility and engagement with their target audience.
PLM was responsible for the entire project development, from creative conception to assembly and on-site supervision. We created a vibrant and immersive activation space, featuring an appealing design and interactive areas that invited experimentation with OPPO products. Digital elements, photographic experiences, and shareable content on social media amplified the brand's impact at the event. The result was a remarkable booth with high footfall, perfectly meeting OPPO's objectives for visibility and engagement with their target audience.
"We managed to make our presence a boost for our brand while also being able to create connections with our clients"
"We managed to make our presence a boost for our brand while also being able to create connections with our clients"
OPPO
OPPO
Marketing Team
Marketing Team
