Herdade da Comporta - The Essence of Portuguese Nature in Berlin
Herdade da Comporta - The Essence of Portuguese Nature in Berlin
Duration
2 Months
Duration
2 Months
CLIENT
Herdade da Comporta
CLIENT
Herdade da Comporta
Stand Design
Stand Design
Implementation
Implementation
Logistics
Logistics
PROJECT OVERVIEW
PROJECT OVERVIEW
The participation of Herdade da Comporta at the international trade fair, Fruit Logistica in Berlin, represented a pivotal moment to enhance the brand's recognition among the leading players in the European agri-food sector. The aim was to create a booth that conveyed the authenticity of its products and the strong connection to the region, with a refined and distinctive presence.
The participation of Herdade da Comporta at the international trade fair, Fruit Logistica in Berlin, represented a pivotal moment to enhance the brand's recognition among the leading players in the European agri-food sector. The aim was to create a booth that conveyed the authenticity of its products and the strong connection to the region, with a refined and distinctive presence.
The Challenge
The Challenge
In a highly competitive and international context, the challenge was to highlight Herdade da Comporta not only for its product but also for its history, identity, and commitment to nature. It was essential to create a visually striking space that was simultaneously sensory and authentic — transporting visitors directly to the essence of the estate.
In a highly competitive and international context, the challenge was to highlight Herdade da Comporta not only for its product but also for its history, identity, and commitment to nature. It was essential to create a visually striking space that was simultaneously sensory and authentic — transporting visitors directly to the essence of the estate.
WHAT WE DID
WHAT WE DID
PLM has devised a concept entirely rooted in tradition: a modern interpretation of a traditional agricultural space. We created an engaging structure using fruit crates made from natural wood, organic textures, and an overhead design reminiscent of straw, evoking the simplicity and purity of the countryside. The warm lighting and rustic details helped to create an authentic, welcoming, and sensory atmosphere. This booth stood out due to its aesthetic honesty and its ability to evoke emotions — fully achieving the objectives of positioning, recognition, and emotional connection with the international audience.
PLM has devised a concept entirely rooted in tradition: a modern interpretation of a traditional agricultural space. We created an engaging structure using fruit crates made from natural wood, organic textures, and an overhead design reminiscent of straw, evoking the simplicity and purity of the countryside. The warm lighting and rustic details helped to create an authentic, welcoming, and sensory atmosphere. This booth stood out due to its aesthetic honesty and its ability to evoke emotions — fully achieving the objectives of positioning, recognition, and emotional connection with the international audience.
"An incredible representation of our values and mission in a booth"
"An incredible representation of our values and mission in a booth"
Herdade da Comporta
Herdade da Comporta
Marekting Team
Marekting Team
