Impactful Presence at the International Veterinary Congress
Impactful Presence at the International Veterinary Congress
Duration
2 meses
Duration
2 meses
CLIENT
MSO - Medical Solutions
CLIENT
MSO - Medical Solutions
Stand Design
Stand Design
Logistics
Logistics
Implementation
Implementation
PROJECT OVERVIEW
PROJECT OVERVIEW
MSO – Medical Solutions is a leading brand in the veterinary healthcare sector, renowned for the innovation and reliability of its products. Attending the Montenegro International Veterinary Congress was a strategic opportunity to enhance brand awareness, attract new contacts, and consolidate its position in a highly competitive market.
MSO – Medical Solutions is a leading brand in the veterinary healthcare sector, renowned for the innovation and reliability of its products. Attending the Montenegro International Veterinary Congress was a strategic opportunity to enhance brand awareness, attract new contacts, and consolidate its position in a highly competitive market.
The Challenge
The Challenge
At an event with a strong presence of competitors and high professional traffic, the main challenge was to create a booth with visual impact and a strong identity that would convey MSO's values and engage visitors. The need for differentiation required a careful approach to design, functionality, and the experience within the space.
At an event with a strong presence of competitors and high professional traffic, the main challenge was to create a booth with visual impact and a strong identity that would convey MSO's values and engage visitors. The need for differentiation required a careful approach to design, functionality, and the experience within the space.
WHAT WE DID
WHAT WE DID
PLM was responsible for the entire process—from creative design to final production and assembly. We developed a clear and modern structure, featuring functional lines and integrated technology, designed to highlight the products and brand identity. Strategic lighting was a key element, aiding in creating focal areas and reinforcing the professional and trustworthy atmosphere of MSO. The result was a solid, coherent, and memorable space that achieved the objectives of visibility, differentiation, and the generation of qualified leads.
PLM was responsible for the entire process—from creative design to final production and assembly. We developed a clear and modern structure, featuring functional lines and integrated technology, designed to highlight the products and brand identity. Strategic lighting was a key element, aiding in creating focal areas and reinforcing the professional and trustworthy atmosphere of MSO. The result was a solid, coherent, and memorable space that achieved the objectives of visibility, differentiation, and the generation of qualified leads.
"Everything went according to the initial plan. The team was friendly and helped us achieve all our objectives with our presence at the tradeshow."
"Everything went according to the initial plan. The team was friendly and helped us achieve all our objectives with our presence at the tradeshow."
MSO
MSO
Team
Team
