Professional events have evolved. It is no longer sufficient to just have an attractive space. Today, the brands that stand out are those that create real engagement with the audience. Interactive booths are the driving force behind this transformation.

The new generation of booths goes far beyond design. These are living spaces that breathe the brand's identity and invite visitors to participate. Whether through technology, storytelling, or immersive experiences, the aim is singular: to create connection.

What changes with interactivity?

1. Greater message retention
   People retain more information when they interact. A video, a game, a live demo — all these turn the visitor into an active participant.

2. Emotional engagement with the brand
   When the audience feels involved, the relationship becomes emotional. And this is where loyalty begins.

3. More time at the booth, more conversion opportunities
   Interactivity extends the stay and creates opportunities for deeper conversations. Every second counts.

How to apply it in practice?

• Install touch screens for free navigation of content

• Create games linked to the brand's identity

• Invest in augmented reality or sensor activations

• Conduct live demonstrations with audience participation

The outcome?

A booth that generates conversation, connections, and results — before, during, and after the event.