Attracting visitors is easy. The real challenge lies in converting them into business opportunities. At a trade show, where people pass by dozens of booths in just a few hours, the key is to stand out — and interactivity is one of the most powerful tools to achieve this.

From curious visitors to genuinely interested leads

Being present at a trade show should go beyond mere visibility. The aim is to capture quality attention: individuals who are genuinely interested in the brand, the product, and what it represents. An interactive booth creates deeper and more memorable contact moments, facilitating conversion.

Rather than intrusive or overly commercial approaches, interactivity invites participation. And when the audience participates, a relationship is formed. It is within this context that data is shared voluntarily and with greater value.

Why does it work?

• Creates an emotional connection
  When a visitor engages with the brand, even for just a few minutes, they feel part of the experience.

• Makes data capture more natural
  A form integrated into a playful dynamic or a sign-up to access exclusive content has a much higher uptake rate.

• Automatically qualifies leads.
  Those who engage in an interactive experience demonstrate genuine interest, helping to filter more aligned profiles.

Practical examples to activate at the booth:

• Interactive quiz with personalised results
  At the end, the visitor leaves their email to receive their profile or suggestion.

• Product simulators or digital configurators
  The more a person customises, the more they connect with the product.

• Challenges with prizes

  With a QR code, NFC, or simple form, the audience enters a draw or unlocks giveaways.

• Registration via app with CRM integration

  To ensure that the collected data directly enters the commercial pipeline.

And after the event?

The great advantage of generating leads through interactivity is that the follow-up becomes more relevant. There is already context, there is memory, and there is a higher likelihood of response to future contact.

If done correctly, the experience becomes a starting point for a relationship — not just a data collection. And it is this type of relationship that generates business.